diff --git a/Cargo.lock b/Cargo.lock
index 56ccb4f..6acc775 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -2424,6 +2424,40 @@ dependencies = [
  "webpki",
 ]
 
+[[package]]
+name = "what2watch"
+version = "0.0.1"
+dependencies = [
+ "argon2",
+ "askama",
+ "askama_axum",
+ "async-session",
+ "axum",
+ "axum-login",
+ "axum-macros",
+ "axum-test",
+ "chrono",
+ "clap",
+ "justerror",
+ "optional_optional_user",
+ "password-hash",
+ "rand",
+ "rand_distr",
+ "serde",
+ "serde_test",
+ "sqlx",
+ "thiserror",
+ "tokio",
+ "tokio-retry",
+ "tokio-stream",
+ "tower",
+ "tower-http 0.4.1",
+ "tracing",
+ "tracing-subscriber",
+ "ulid",
+ "unicode-segmentation",
+]
+
 [[package]]
 name = "winapi"
 version = "0.3.9"
@@ -2521,40 +2555,6 @@ version = "0.48.0"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "1a515f5799fe4961cb532f983ce2b23082366b898e52ffbce459c86f67c8378a"
 
-[[package]]
-name = "witch_watch"
-version = "0.0.1"
-dependencies = [
- "argon2",
- "askama",
- "askama_axum",
- "async-session",
- "axum",
- "axum-login",
- "axum-macros",
- "axum-test",
- "chrono",
- "clap",
- "justerror",
- "optional_optional_user",
- "password-hash",
- "rand",
- "rand_distr",
- "serde",
- "serde_test",
- "sqlx",
- "thiserror",
- "tokio",
- "tokio-retry",
- "tokio-stream",
- "tower",
- "tower-http 0.4.1",
- "tracing",
- "tracing-subscriber",
- "ulid",
- "unicode-segmentation",
-]
-
 [[package]]
 name = "zeroize"
 version = "1.6.0"
diff --git a/Cargo.toml b/Cargo.toml
index c218213..5fcd935 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -1,8 +1,8 @@
 [package]
-name = "witch_watch"
+name = "what2watch"
 version = "0.0.1"
 edition = "2021"
-default-run = "witch_watch"
+default-run = "what2watch"
 
 [dependencies]
 # local proc macro
diff --git a/migrations/20230426221940_init.down.sql b/migrations/20230426221940_init.down.sql
index 3ec2c92..5e5cfe5 100644
--- a/migrations/20230426221940_init.down.sql
+++ b/migrations/20230426221940_init.down.sql
@@ -1,12 +1,12 @@
 -- indices
-drop index if exists witch_dex;
+drop index if exists user_dex;
 drop index if exists watch_dex;
 drop index if exists ww_dex;
 drop index if exists note_dex;
 -- tables
-drop table if exists witch_watch;
+drop table if exists watch_quest;
 drop table if exists watch_notes;
 drop table if exists covens;
-drop table if exists witches;
+drop table if exists users;
 drop table if exists watches;
 
diff --git a/migrations/20230426221940_init.up.sql b/migrations/20230426221940_init.up.sql
index 3a72aab..05a1e16 100644
--- a/migrations/20230426221940_init.up.sql
+++ b/migrations/20230426221940_init.up.sql
@@ -4,7 +4,7 @@
 -- Dates are ints, unix epoch style
 
 -- users
-create table if not exists witches (
+create table if not exists users (
   id blob not null primary key,
   username text not null unique,
   displayname text,
@@ -24,12 +24,12 @@ create table if not exists watches (
   release_date int,
   added_by blob not null, -- ID of the user that added it
   last_updated int not null default (unixepoch()),
-  foreign key (added_by) references witches (id)
+  foreign key (added_by) references users (id)
 );
 
 -- table of what people want to watch
-create table if not exists witch_watch (
-  witch blob not null,
+create table if not exists watch_quest (
+  user blob not null,
   watch blob not null,
   priority int, -- 1-5 how much do you want to watch it
   public boolean not null default true,
@@ -37,37 +37,37 @@ create table if not exists witch_watch (
   when_added int not null default (unixepoch()),
   when_watched int,
   last_updated int not null default (unixepoch()),
-  foreign key (witch) references witches (id) on delete cascade on update no action,
+  foreign key (user) references users (id) on delete cascade on update no action,
   foreign key (watch) references watches (id) on delete cascade on update no action,
-  primary key (witch, watch)
+  primary key (user, watch)
 ) without rowid;
 
 -- friend lists; this should really be a graph db, maybe the whole thing should be
 -- TODO: look into replacing sqlite with https://www.cozodb.org/
 create table if not exists covens (
-  witch blob not null primary key,
+  user blob not null primary key,
   coven blob, -- possibly empty friends list in some app-specific format
   last_updated int not null default (unixepoch()),
-  foreign key (witch) references witches (id) on delete cascade on update no action
+  foreign key (user) references users (id) on delete cascade on update no action
 );
 
 create table if not exists watch_notes (
   id blob not null primary key,
-  witch blob not null,
+  user blob not null,
   watch blob not null,
   note blob,
   public boolean not null,
   last_updated int not null default (unixepoch()),
-  foreign key (witch) references witches (id) on delete cascade on update no action,
+  foreign key (user) references users (id) on delete cascade on update no action,
   foreign key (watch) references watches (id) on delete cascade on update no action
 );
 
 -- indices, not needed for covens
-create index if not exists witch_username_dex on witches (username);
-create index if not exists witch_email_dex on witches (email);
+create index if not exists user_username_dex on users (username);
+create index if not exists user_email_dex on users (email);
 create index if not exists watch_title_dex on watches (title);
 create index if not exists watch_added_by_dex on watches (added_by);
-create index if not exists ww_witch_dex on witch_watch (witch);
-create index if not exists ww_watch_dex on witch_watch (watch);
-create index if not exists note_witch_dex on watch_notes (witch);
+create index if not exists ww_user_dex on watch_quest (user);
+create index if not exists ww_watch_dex on watch_quest (watch);
+create index if not exists note_user_dex on watch_notes (user);
 create index if not exists note_watch_dex on watch_notes (watch);
diff --git a/migrations/20230427212229_update_triggers.down.sql b/migrations/20230427212229_update_triggers.down.sql
index c98aae9..d2feb7a 100644
--- a/migrations/20230427212229_update_triggers.down.sql
+++ b/migrations/20230427212229_update_triggers.down.sql
@@ -1,5 +1,5 @@
-drop trigger if exists update_last_updated_witches;
+drop trigger if exists update_last_updated_users;
 drop trigger if exists update_last_updated_watches;
-drop trigger if exists update_last_updated_witch_watch;
+drop trigger if exists update_last_updated_watch_quest;
 drop trigger if exists update_last_updated_covens;
 drop trigger if exists update_last_updated_watch_notes;
diff --git a/migrations/20230427212229_update_triggers.up.sql b/migrations/20230427212229_update_triggers.up.sql
index 447f9c2..9a01f37 100644
--- a/migrations/20230427212229_update_triggers.up.sql
+++ b/migrations/20230427212229_update_triggers.up.sql
@@ -1,8 +1,8 @@
-create trigger if not exists update_last_updated_witches
-  after update on witches
+create trigger if not exists update_last_updated_users
+  after update on users
   when OLD.last_updated = NEW.last_updated or OLD.last_updated is null
 BEGIN
-  update witches set last_updated = (select unixepoch()) where id=NEW.id;
+  update users set last_updated = (select unixepoch()) where id=NEW.id;
 END;
 
 create trigger if not exists update_last_updated_watches
@@ -12,11 +12,11 @@ BEGIN
   update watches set last_updated = (select unixepoch()) where id=NEW.id;
 END;
 
-create trigger if not exists update_last_updated_witch_watch
-  after update on witch_watch
+create trigger if not exists update_last_updated_watch_quest
+  after update on watch_quest
   when OLD.last_updated = NEW.last_updated or OLD.last_updated is null
 BEGIN
-  update witch_watch set last_updated = (select unixepoch()) where id=NEW.id;
+  update watch_quest set last_updated = (select unixepoch()) where id=NEW.id;
 END;
 
 create trigger if not exists update_last_updated_covens
diff --git a/results.txt b/results.txt
deleted file mode 100644
index 1f89676..0000000
--- a/results.txt
+++ /dev/null
@@ -1,3 +0,0 @@
--rw-r--r-- 1 ardent ardent 16M Jul  6 13:51 /home/ardent/.witch-watch.db
-
-6 seconds to add 99,612 watch quests.
diff --git a/src/bin/import_omega.rs b/src/bin/import_omega.rs
index 4a7e1b9..6834ff5 100644
--- a/src/bin/import_omega.rs
+++ b/src/bin/import_omega.rs
@@ -2,7 +2,7 @@ use std::{ffi::OsString, time::Duration};
 
 use clap::Parser;
 use sqlx::sqlite::{SqliteConnectOptions, SqlitePoolOptions};
-use witch_watch::{get_db_pool, import_utils::add_omega_watches};
+use what2watch::{get_db_pool, import_utils::add_omega_watches};
 
 #[derive(Debug, Parser)]
 struct Cli {
diff --git a/src/bin/import_users.rs b/src/bin/import_users.rs
index e2bf39c..00b5fdd 100644
--- a/src/bin/import_users.rs
+++ b/src/bin/import_users.rs
@@ -9,7 +9,7 @@ use sqlx::{
 };
 use tokio::task::JoinSet;
 use tokio_retry::Retry;
-use witch_watch::{
+use what2watch::{
     get_db_pool,
     import_utils::{add_omega_watches, add_users, add_watch_quests},
     DbId, User, WatchQuest,
@@ -49,7 +49,7 @@ async fn main() {
         add_quests(user, movies, &ww_db, rng, normal).await;
     }
     let end = std::time::Instant::now();
-    let rows: i32 = sqlx::query_scalar("select count(*) from witch_watch")
+    let rows: i32 = sqlx::query_scalar("select count(*) from watch_quest")
         .fetch_one(&ww_db)
         .await
         .unwrap();
diff --git a/src/db.rs b/src/db.rs
index f2ce37d..dfcf2bb 100644
--- a/src/db.rs
+++ b/src/db.rs
@@ -26,7 +26,7 @@ pub async fn get_db_pool() -> SqlitePool {
             {
                 let home =
                     std::env::var("HOME").expect("Could not determine $HOME for finding db file");
-                format!("{home}/.witch-watch.db")
+                format!("{home}/.what2watch.db")
             }
             #[cfg(test)]
             {
@@ -107,7 +107,7 @@ pub async fn auth_layer(
     pool: SqlitePool,
     secret: &[u8],
 ) -> AuthLayer<SqlxStore<SqlitePool, User>, DbId, User> {
-    const QUERY: &str = "select * from witches where id = $1";
+    const QUERY: &str = "select * from users where id = $1";
     let store = SqliteStore::<User>::new(pool).with_query(QUERY);
     AuthLayer::new(store, secret)
 }
@@ -121,7 +121,7 @@ mod tests {
     #[tokio::test]
     async fn it_migrates_the_db() {
         let db = super::get_db_pool().await;
-        let r = sqlx::query("select count(*) from witches")
+        let r = sqlx::query("select count(*) from users")
             .fetch_one(&db)
             .await;
         assert!(r.is_ok());
diff --git a/src/import_utils.rs b/src/import_utils.rs
index b706cdd..c752c21 100644
--- a/src/import_utils.rs
+++ b/src/import_utils.rs
@@ -2,7 +2,7 @@ use sqlx::{query_scalar, SqlitePool};
 
 use crate::{db_id::DbId, util::year_to_epoch, ShowKind, User, Watch, WatchQuest};
 
-const USER_EXISTS_QUERY: &str = "select count(*) from witches where id = $1";
+const USER_EXISTS_QUERY: &str = "select count(*) from users where id = $1";
 
 const MOVIE_QUERY: &str = "select * from movies order by random() limit 10000";
 
@@ -52,7 +52,7 @@ impl From<&ImportMovieOmega> for Watch {
 // utility functions for building CLI tools, currently just for benchmarking
 //-************************************************************************
 pub async fn add_watch_quests(pool: &SqlitePool, quests: &[WatchQuest]) -> Result<(), ()> {
-    let mut builder = sqlx::QueryBuilder::new("insert into witch_watch (witch, watch) ");
+    let mut builder = sqlx::QueryBuilder::new("insert into watch_quest (user, watch) ");
     builder.push_values(quests, |mut b, quest| {
         let user = quest.user;
         let watch = quest.watch;
@@ -70,7 +70,7 @@ pub async fn add_watch_quests(pool: &SqlitePool, quests: &[WatchQuest]) -> Resul
 
 pub async fn add_users(db_pool: &SqlitePool, users: &[User]) -> Result<(), ()> {
     let mut builder =
-        sqlx::QueryBuilder::new("insert into witches (id, username, displayname, email, pwhash) ");
+        sqlx::QueryBuilder::new("insert into users (id, username, displayname, email, pwhash) ");
 
     builder.push_values(users.iter(), |mut b, user| {
         b.push_bind(user.id)
diff --git a/src/main.rs b/src/main.rs
index 4c07a0f..d383ab4 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -2,14 +2,14 @@ use std::net::SocketAddr;
 
 use rand::{thread_rng, RngCore};
 use tracing_subscriber::{layer::SubscriberExt, util::SubscriberInitExt};
-use witch_watch::get_db_pool;
+use what2watch::get_db_pool;
 
 #[tokio::main]
 async fn main() {
     tracing_subscriber::registry()
         .with(
             tracing_subscriber::EnvFilter::try_from_default_env()
-                .unwrap_or_else(|_| "witch_watch=debug,axum::routing=info".into()),
+                .unwrap_or_else(|_| "what2watch=debug,axum::routing=info".into()),
         )
         .with(tracing_subscriber::fmt::layer())
         .init();
@@ -23,7 +23,7 @@ async fn main() {
         bytes
     };
 
-    let app = witch_watch::app(pool, &secret).await;
+    let app = what2watch::app(pool, &secret).await;
 
     let addr: SocketAddr = ([0, 0, 0, 0], 3000).into();
     tracing::debug!("binding to {addr:?}");
diff --git a/src/signup.rs b/src/signup.rs
index 2e8352c..a3f1275 100644
--- a/src/signup.rs
+++ b/src/signup.rs
@@ -14,8 +14,8 @@ use unicode_segmentation::UnicodeSegmentation;
 use crate::{util::empty_string_as_none, DbId, SignupPage, SignupSuccessPage, User};
 
 pub(crate) const CREATE_QUERY: &str =
-    "insert into witches (id, username, displayname, email, pwhash) values ($1, $2, $3, $4, $5)";
-const ID_QUERY: &str = "select * from witches where id = $1";
+    "insert into users (id, username, displayname, email, pwhash) values ($1, $2, $3, $4, $5)";
+const ID_QUERY: &str = "select * from users where id = $1";
 
 //-************************************************************************
 // Error types for user creation
@@ -138,7 +138,7 @@ pub async fn get_signup_success(
     let mut resp = SignupSuccessPage(user.clone()).into_response();
 
     if user.username.is_empty() || id.is_nil() {
-        // redirect to front page if we got here without a valid witch ID
+        // redirect to front page if we got here without a valid user ID
         *resp.status_mut() = StatusCode::SEE_OTHER;
         resp.headers_mut().insert("Location", "/".parse().unwrap());
     }
diff --git a/src/test_utils.rs b/src/test_utils.rs
index 1f5d146..9e022b0 100644
--- a/src/test_utils.rs
+++ b/src/test_utils.rs
@@ -32,7 +32,7 @@ pub async fn server() -> TestServer {
         .await
         .unwrap();
 
-    let r = sqlx::query("select count(*) from witches")
+    let r = sqlx::query("select count(*) from users")
         .fetch_one(&pool)
         .await;
     assert!(r.is_ok());
@@ -49,7 +49,7 @@ pub async fn server() -> TestServer {
 pub async fn server_with_pool(pool: &SqlitePool) -> TestServer {
     let secret = [0u8; 64];
 
-    let r = sqlx::query("select count(*) from witches")
+    let r = sqlx::query("select count(*) from users")
         .fetch_one(pool)
         .await;
     assert!(r.is_ok());
diff --git a/src/users.rs b/src/users.rs
index 84e9a94..f0821d2 100644
--- a/src/users.rs
+++ b/src/users.rs
@@ -10,8 +10,8 @@ use sqlx::SqlitePool;
 
 use crate::{AuthContext, DbId};
 
-const USERNAME_QUERY: &str = "select * from witches where username = $1";
-const LAST_SEEN_QUERY: &str = "update witches set last_seen = (select unixepoch()) where id = $1";
+const USERNAME_QUERY: &str = "select * from users where username = $1";
+const LAST_SEEN_QUERY: &str = "update users set last_seen = (select unixepoch()) where id = $1";
 
 #[derive(Default, Clone, PartialEq, Eq, Serialize, Deserialize, sqlx::FromRow)]
 pub struct User {
diff --git a/src/watches/handlers.rs b/src/watches/handlers.rs
index 69a8683..3318a5c 100644
--- a/src/watches/handlers.rs
+++ b/src/watches/handlers.rs
@@ -18,13 +18,13 @@ use crate::{
 //-************************************************************************
 
 const GET_SAVED_WATCHES_QUERY: &str =
-    "select * from watches left join witch_watch on $1 = witch_watch.witch and watches.id = witch_watch.watch";
+    "select * from watches left join watch_quest on $1 = watch_quest.user and watches.id = watch_quest.watch";
 
 const GET_WATCH_QUERY: &str = "select * from watches where id = $1";
 
 const ADD_WATCH_QUERY: &str = "insert into watches (id, title, kind, release_date, metadata_url, added_by) values ($1, $2, $3, $4, $5, $6)";
-const ADD_WITCH_WATCH_QUERY: &str =
-    "insert into witch_watch (witch, watch, public, watched) values ($1, $2, $3, $4)";
+const ADD_WATCH_QUEST_QUERY: &str =
+    "insert into watch_quest (user, watch, public, watched) values ($1, $2, $3, $4)";
 
 const EMPTY_SEARCH_QUERY_STRUCT: SearchQuery = SearchQuery {
     title: None,
@@ -170,7 +170,7 @@ pub(crate) async fn add_new_watch_impl(
         })?;
 
     if let Some(quest) = quest {
-        query(ADD_WITCH_WATCH_QUERY)
+        query(ADD_WATCH_QUEST_QUERY)
             .bind(quest.user)
             .bind(quest.watch)
             .bind(quest.is_public)
@@ -200,7 +200,7 @@ pub async fn post_add_watch_quest(
 }
 
 pub async fn _add_watch_quest_impl(pool: &SqlitePool, quest: &WatchQuest) -> Result<(), ()> {
-    query(ADD_WITCH_WATCH_QUERY)
+    query(ADD_WATCH_QUEST_QUERY)
         .bind(quest.user)
         .bind(quest.watch)
         .bind(quest.is_public)
diff --git a/templates/add_new_watch_page.html b/templates/add_new_watch_page.html
index ddb455b..54eb830 100644
--- a/templates/add_new_watch_page.html
+++ b/templates/add_new_watch_page.html
@@ -1,7 +1,7 @@
 {% extends "base.html" %}
 {% import "macros.html" as m %}
 
-{% block title %}Welcome to Witch Watch, Bish{% endblock %}
+{% block title %}Welcome to What 2 Watch, Bish{% endblock %}
 
 {% block content %}
 
diff --git a/templates/base.html b/templates/base.html
index 76aa293..3f00dd9 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -3,7 +3,7 @@
     <head>
         <meta charset="utf-8">
         <meta name="viewport" content="width=device-width, initial-scale=1">
-        <title>{% block title %}{{ title }} - Witch Watch{% endblock %}</title>
+        <title>{% block title %}{{ title }} - What 2 Watch{% endblock %}</title>
         {% block head %}{% endblock %}
     </head>
     <body>
diff --git a/templates/get_watch_page.html b/templates/get_watch_page.html
index 71dee07..bf7d60e 100644
--- a/templates/get_watch_page.html
+++ b/templates/get_watch_page.html
@@ -1,7 +1,7 @@
 {% extends "base.html" %}
 {% import "macros.html" as m %}
 
-{% block title %}Welcome to Witch Watch, Bish{% endblock %}
+{% block title %}Welcome to What 2 Watch, Bish{% endblock %}
 
 {% block content %}
 
diff --git a/templates/index.html b/templates/index.html
index 92c44f3..35073ae 100644
--- a/templates/index.html
+++ b/templates/index.html
@@ -1,10 +1,10 @@
 {% extends "base.html" %}
 
-{% block title %}Welcome to Witch Watch, Bish{% endblock %}
+{% block title %}Welcome to What 2 Watch, Bish{% endblock %}
 
 {% block content %}
 
-<h1>Welcome to Witch Watch</h1>
+<h1>Welcome to What 2 Watch</h1>
 
 {% match user %}
   {% when Some with (usr) %}
diff --git a/templates/login_page.html b/templates/login_page.html
index 40ee3e3..d945c97 100644
--- a/templates/login_page.html
+++ b/templates/login_page.html
@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 
-{% block title %}Login to Witch Watch, Bish{% endblock %}
+{% block title %}Login to What 2 Watch, Bish{% endblock %}
 
 {% block header %}{% endblock %}
 
diff --git a/templates/logout_page.html b/templates/logout_page.html
index d54ca87..a7f24de 100644
--- a/templates/logout_page.html
+++ b/templates/logout_page.html
@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 
-{% block title %}Logout of Witch Watch, Bish{% endblock %}
+{% block title %}Logout of What 2 Watch, Bish{% endblock %}
 
 {% block header %}{% endblock %}
 
diff --git a/templates/logout_success.html b/templates/logout_success.html
index 2e176bd..6c03978 100644
--- a/templates/logout_success.html
+++ b/templates/logout_success.html
@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 
-{% block title %}Thanks for Signing Up for Witch Watch, Bish{% endblock %}
+{% block title %}Thanks for Signing Up for What 2 Watch, Bish{% endblock %}
 
 {% block header %}{% endblock %}
 
diff --git a/templates/my_watches_page.html b/templates/my_watches_page.html
index 894db5a..af0df05 100644
--- a/templates/my_watches_page.html
+++ b/templates/my_watches_page.html
@@ -1,7 +1,7 @@
 {% extends "base.html" %}
 {% import "macros.html" as m %}
 
-{% block title %}Welcome to Witch Watch, Bish{% endblock %}
+{% block title %}Welcome to What 2 Watch, Bish{% endblock %}
 
 {% block content %}
 
diff --git a/templates/search_watches_page.html b/templates/search_watches_page.html
index 37b03b1..54e9fe4 100644
--- a/templates/search_watches_page.html
+++ b/templates/search_watches_page.html
@@ -1,7 +1,7 @@
 {% extends "base.html" %}
 {% import "macros.html" as m %}
 
-{% block title %}Welcome to Witch Watch, Bish{% endblock %}
+{% block title %}Welcome to What 2 Watch, Bish{% endblock %}
 
 {% block content %}
 
diff --git a/templates/signup.html b/templates/signup.html
index e4aeb0f..47b48a3 100644
--- a/templates/signup.html
+++ b/templates/signup.html
@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 
-{% block title %}Sign Up for Witch Watch, Bish{% endblock %}
+{% block title %}Sign Up for What 2 Watch, Bish{% endblock %}
 
 {% block header %} {% endblock %}
 
diff --git a/templates/signup_success.html b/templates/signup_success.html
index 6d6bd39..50a24a9 100644
--- a/templates/signup_success.html
+++ b/templates/signup_success.html
@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 
-{% block title %}Thanks for Signing Up for Witch Watch, Bish{% endblock %}
+{% block title %}Thanks for Signing Up for What 2 Watch, Bish{% endblock %}
 
 {% block content %}
 {% block header %}{% endblock %}